The importance of Big Data as a business function has increased. Big Data has seen a huge leap forward in 2014 regarding how it has been represented and used across companies.
Non-Data Scientists
Therefore, 2015 is likely to see more automated platforms that can allow employees who may not have as much skill with data as others, to collect, analyze and make decisions based on this data. This could be anything from simple to use interfaces with more complex backends or simpler tasks that could create business results.
Deeper Customer Insight
This could be anything from geographical data to a deeper understanding of purchasing trends according to different, oblique factors. With new technology allowing metrics to be tracked across even more areas and wearables creating even more possible trackable actions, deeper customer understanding is inevitable.
HR Analytics
From optimizing workflow to tracking overall employee happiness, we are likely to see an increased use of HR analytics in 2015 as those who have adopted it within the last couple of years will be gaining ground on their competitors and those who don’t have it will need to catch up.
In-Memory Databases
In-Memory databases allow companies the freedom to access, analyze and take actions based on data much quicker than regular databases. This in turn means that either decisions can be made quicker as data can be analyzed faster or more informed as more data can be analyzed in the same amount of time.
More Sensor Driven Data
Sensor based data is unlikely to out perform transactional data (which currently makes up the majority of data collection) but is still likely to see a marked increase. It is likely that we are going to see more device-to-device data being created and collected in 2015, which could see this number grow beyond transactional data within the next 5 years.
No Ownership In Just One Department
Data will become a commodity that is not just kept in one department alone and used purely by senior company leaders. 2015 is likely to see a democratization of data throughout the organization, meaning that more departments will become adept at using the insight that it can bring.
Rather than working towards a central strategy that is created by senior management, day-to-day activities will be based on data and the insights created from it.
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