Big Data has become the new buzzword as more and more companies are trying to explore the opportunities that are opened up with the latest Big Data technologies. Big Data technologies have made it possible for big organizations and firms to develop suitable database management strategies as per their requirements. The recent spurge in the number of companies acquiring Big Data services to keep up with changing times can be well attributed to several market trends. The first to come up in these trends is the drive to digitize. Most of the companies have faced the need to revamp their organizational structure and digitize all or most of their resources, if only to keep up with technology so that they do not lag behind their counterparts. Today, however, the reasons to digitize all the content and databases are not just limited to the one mentioned above. With the sudden explosion of data, it is only reasonable to store all the terabytes and petabytes of information electronically, thereby making it more accessible and reliable. It also helps in getting optimal results from Big Data analytics.
It's not just the volume of data, but also the forms, or the sources of data that are increasing. There are more than one kind of data now - structured data, or the most traditional form of data, semi - structured data and unstructured data, which includes pictures, videos and audios among other files. To keep track of all kinds of data, Big Data analytics will be required. Companies seeking better insights now need to look beyond the data generated by internal sources. An effective database management strategy needs to blend the information collected from these internal sources with data from external sources like social media and related files.
Last but not the least, companies have been switching to Big Data technologies because of a very promising feature of Big Data analytics - creative insights. It is a known fact that the results to queries and insights into the data produced by Big Data services are more accurate. As a result, Big Data analytics have by far proved to be the most accurate, reliable and relevant of all the database management systems developed so far.
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